Blog

Category - Corvidae

Want to go deeper? Click on a category below for more.

How Corvidae Delivers Exceptional Attribution Accuracy

In today’s digital landscape, data accuracy is more crucial than ever. Companies need to understand the reality of their marketing performance to make informed decisions and optimise their efforts. This is where Corvidae shines, providing...

Corvidae

Stitched customer paths using AI to see the full customer journey

During any given day at Corvidae, someone will mention “rebuilding” data at some point. This process of rebuilding data by probabilistically stitching together touchpoints of a customer’s path is habitually understood here in the office,...

Corvidae

Collecting Data and Deploying The Corvidae Pixel

Data collection is a cornerstone of effective digital marketing. It helps businesses understand their audience, optimise campaigns, and drive better results. For years, cookies have been utilised to collect information on who visited your website,...

Knowledge Base

Corvidae’s Machine Learning Process

At the centre of Corvidae’s attribution model is LSTM (Long-Short Term Memory). LSTM is a type of recurrent neural network capable of learning order dependence in sequence prediction problems. We undertook a two-year project with...

Knowledge Base

Data Ingestion

The insight generated by Corvidae has three pillars; events, stitching, and modelling. Events are the individual touchpoints in a customers’ buying cycle. Stitching is a process we go through to knit together these touchpoints –...