As travel marketers currently adjust to meet the impact of COVID-19 and the knock-on effect on both customer buying behaviour and their marketing budgets, the need to accurately account for the contribution of every marketing...
Getting attribution right for retail marketers is a challenge. The retail buyer journey is now very often a complex one involving a wide range of touchpoints both on and offline, using multiple devices and involving...
Gartner surveyed over 400 marketing leaders and analytics practitioners to better understand the current approaches to marketing analytics that support marketing strategies to enable future growth and success. In the current retail environment, choosing the...
Getting attribution right was already challenging for travel marketers with increasingly complex customer journeys, increased levels of competition and radical changes in customer travel preferences. But the advent of COVID-19 has changed the situation beyond...
As 93% of digital marketing media spend is through Facebook and Google Ads, it’s critical that marketers are able to generate maximum returns through these two platforms. However, this has become increasingly challenging as homogenous...
Unlocking Reduced CPAs for a High Street Golf Retailer
Despite the undoubted benefits of having effective retail and ecommerce attribution in place – for example Forrester estimates that having personal-level unified marketing measurement in place can improve budget efficiency by a game-changing 30% –...
PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads,...
Measurement is a hot topic in retail marketing and for good reason. Like any other industry retail marketers need to work hard to demonstrate ROI and effectiveness of their efforts. But there is a concern...
