How do we track clicks & impressions? Tracking Parameters Minimum Tracking Requirements All campaigns should at a minimum contain the url parameters: Impressions Tracking Where impression trackers need to be deployed, the Corvidae Client Team...
We use anonymised test and train sets from our customers’ historic data to build and validate our models. These sets are made up of thousands of transacting and non-transacting journeys. The transacting journeys have transaction...
What is the Corvidae Pixel? Our pixel is a 1 pixel by 1 pixel transparent image, which is placed on our customers websites and, when the webpage loads, the pixel ‘fires’ which means it collects browser and session data (in the...
As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...
Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...
