In an ideal world, a customer would see your brand once and go straight to make a purchase. And sometimes this might happen, if you’ve targeted the right person with a message that’s super relevant...
Customer acquisition is one of the most important elements of your eCommerce marketing strategy and a key driver of revenue. But what are some of the options available to you? And what are the pros...
Customer acquisition is the engine that drives your brand and your business. However, marketers are experiencing a raft of issues right now which makes bringing new customers into your business increasingly difficult. So, what exactly...
Getting attribution right for retail marketers is a challenge. The retail buyer journey is now very often a complex one involving a wide range of touchpoints both on and offline, using multiple devices and involving...
Gartner surveyed over 400 marketing leaders and analytics practitioners to better understand the current approaches to marketing analytics that support marketing strategies to enable future growth and success. In the current retail environment, choosing the...
Despite the undoubted benefits of having effective retail and ecommerce attribution in place – for example Forrester estimates that having personal-level unified marketing measurement in place can improve budget efficiency by a game-changing 30% –...
Measurement is a hot topic in retail marketing and for good reason. Like any other industry retail marketers need to work hard to demonstrate ROI and effectiveness of their efforts. But there is a concern...
