Google has, once again, announced that it is pushing back the deprecation of third-party cookies in its Chrome browser. Is anyone else getting Déjà vu? With the current moving target for removal looking like some...
With 83% of marketers indicating that they are reliant on third-party cookies to support effective marketing – and a Google ‘switch off’ that is now underway – finding alternatives is high on every marketer’s agenda...
As Google finally begins the switch-off of third-party cookies in its Chrome browser marketers are readying themselves for advertising in a world without cookies. With one of the options available to weather this storm being...
The decision in January 2024 to finally begin the deprecation of third-party cookies in the Chrome browser is a watershed moment for marketers. It has been a long time coming, but how are marketers going...
In terms of an ‘end-of-life’ scenario, the removal of third-party cookies from the Chrome browser certainly falls into the long and drawn-out category. But what does Google’s third-party cookie countdown really mean for marketers? Since Google...
Unlocking Reduced CPAs for a High Street Golf Retailer
Everyone in marketing is aware of the imminent decline of third-party cookies. Google has already made 1% of Chrome users available as test cohorts for their technologies designed to replace cookies: Topics and the ‘Protected...
With the deadline looming for the removal of third-party cookies, marketers are busily reviewing their analytics options to ensure they have a solution in place ahead of time. But how aware are they of the...
As the clock ticks on towards the end of third-party cookies, currently set by Google for Q4 2024, retail marketers have been tasked with finding an analytics solution that will help them navigate the change....