The decision by Google to end the use of third-party cookies in its Chrome browser by Q4 2024 has emerged as one of the key issues for retail marketers recently. But how aware are they...
Retargeting has been a staple of the majority of advertising strategies in recent times. However, the approach leans heavily on third-party cookies for targeting and profile data. So, how will the impending removal of third-party...
Facebook advertisers have faced a seemingly never-ending set of challenges recently from the impact that iOS14.5 has had on targeting and tracking to tackling reporting bias. But will Google’s planned removal of third-party cookies add...
Google’s deprecation of third-party cookies has been dangling over us marketers for a good few years now. The news first came around back in 2019, when they announced a long-term roadmap to create more private...
The clock is ticking down towards the end of third party cookies. And it is clear that marketers are going to have to prepare for a cookieless future and have a solution in place well...
Unlocking Reduced CPAs for a High Street Golf Retailer
As marketers look to prepare for the impending death of third-party cookies we have been exploring some of the key issues around including looking at how existing and new proposed cookieless solutions are positioned for...
There is little doubt that Google’s decision to end third party cookies is going to have a marked effect on the advertising industry. According to IAB/Ipsos, in their State of Data report, the decision has...
Google Analytics (GA) is the most popular web analytics package globally. But does Google Analytics use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In...
