Google Analytics (GA) is the most popular web analytics package globally. But does GA4 use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In this...
So, third-party cookies are going away. But why does it really matter? And what can you do to plan for marketing without third-party cookies – and minimise the impact on your own marketing activity during...
With the removal of third-party cookies on the slate for the end of 2024 there is very little doubt that the shape of advertising targeting and marketing measurement is about to undergo a seismic change....
Since Google announced it will be removing the use of third-party cookies from Chrome, the world of marketing measurement has been up in arms. As marketers, we’ve relied on cookies since the dawn of digital...
The news around Google removing third-party cookies initially send the industry into a tailspin regarding the potential impact. But as time has gone on, the focus for marketers has changed – to exploring the practical...
Google’s announcement that it will remove third-party cookies from its Chrome browser has sent both marketers, and the wider advertising industry, into a state of flux. But what does the change really mean on the...
There’s no escaping the fact that a cookieless world is coming. It’s one of the biggest challenges in digital marketing right now – and for good reason. Whether it’s tracking and understanding the entire customer...
The removal of cookies is a hot topic in the marketing world – and for good reason. By the 2024, marketers will no longer be able to use third party cookies for advertising purposes –...
