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Latest Google delay clouds the truth about the inefficiency of third-party cookies

Google has, once again, announced that it is pushing back the deprecation of third-party cookies in its Chrome browser. Is anyone else getting Déjà vu? With the current moving target for removal looking like some...

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Attribution

How to Overcome Saturation in Paid Search

PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads,...

Retail

Why Effective Attribution Matters to Retail Marketers

Measurement is a hot topic in retail marketing and for good reason. Like any other industry retail marketers need to work hard to demonstrate ROI and effectiveness of their efforts. But there is a concern...

Attribution

Poor Quality Data is Hurting Your Attribution. Here’s Why…

As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...

Attribution

The Real Reasons Marketing Attribution is Failing

Increasing complexity of the customer journey, a broader marketing landscape, and the need to justify marketing spend and ROI are driving more and more marketers to demand better attribution of their marketing activities. Much of...

Attribution

6 Reasons Why Attribution Matters – More Than Ever Before

At a purely intuitive level, connecting marketing activity with marketing outcomes has always been high on any good marketers’ agenda. In a world of increasing marketing complexity with sophisticated customer journeys across a multitude of...

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Attribution

Four of The Most Expensive Marketing Attribution Mistakes

Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...

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Latest Google delay clouds the truth about the inefficiency of third-party cookies

How to Overcome Saturation in Paid Search

Why Effective Attribution Matters to Retail Marketers

Poor Quality Data is Hurting Your Attribution. Here’s Why…

The Real Reasons Marketing Attribution is Failing

6 Reasons Why Attribution Matters – More Than Ever Before

Unlocking Reduced CPAs for a High Street Golf Retailer

Four of The Most Expensive Marketing Attribution Mistakes

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