Blog

Do you have the right performance data to make reliable decisions on ad campaigns and future spend? That was a challenge for OTTY and one we helped them overcome. Learn how, in partnership with OTTY...

More than ever before, marketers are required to do more with less and prove that their marketing mix is effective for low cost customer acquisition. But, having an attribution tool that’s holding you back rather...

Attribution is a growing industry (which is expected to be worth over $3 billion by 2023!) so, it’s crucial that marketers have a deep understanding of its importance and how it can be used to...

As marketers, we all know that the key to growth is being able to place the right product in the right place and at the right time. Sounds simple, right? However, consumers are exposed to...

It probably isn’t surprising to any of us to learn that marketers leave money on the table. It’s a concern that many in the industry have had for along time. But research by IDG has...

Marketers are under increased pressure to prove the value of every marketing activity and channel within their marketing mix – not only to show that they are having a positive impact on the growth of...

With more and more marketers expected to meet (and even exceed!) targets with reduced budgets, understanding where is best to spend your marketing budget has never been more important. That’s where attribution comes in. But,...

As travel marketers are adapting to changes in the way that customers research, assess and purchase travel products and services they are adjusting audience targeting and also adopting new media and channels to reach customers...