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At the centre of Corvidae’s attribution model is LSTM (Long-Short Term Memory). LSTM is a type of recurrent neural network capable of learning order dependence in sequence prediction problems. We undertook a two-year project with...

The insight generated by Corvidae has three pillars; events, stitching, and modelling. Events are the individual touchpoints in a customers’ buying cycle. Stitching is a process we go through to knit together these touchpoints –...